Proctor and Gamble versus Trian Fund Management

Example One - The recent struggle between the management of Proctor and Gamble and the hedge-fund, Trian Fund Management, L. P, which acquired a 28% holding of stock in the company.  Trian expended $60Million and waged a campaign to obtain the seat to carry out changes which could only help the faltering consumer products giant.  But P&G resisted, spending $100Million to avoid giving Nelson Peltz a seat which, normally, would have been his as a matter of routine at 10% holdings.  This record expenditure made no sense to those in the financial arena, as witnessed by the commentary and articles written.  How this was suddenly resolved when P & G announced Peltz would have the sought-after seat on their board on March 1, 2018 is outlined below. 

Peltz lost the recount of share-holder ballots from the prior vote, which had given him a Board seat.  This was contested by P & G, who brought in Karl Rove for a recount. It was another Chad-hanging moment which Peltz lost.
Then, P & G, providing no information on this reversal, awarded the seat. 

The reason for this abrupt change of mind is explainable by receipt of an email by officers and counsel for Trian Fund Management, L. P. on December 17, 2017.  From the email Trian learned of a chain of corporate actions which cost P&G hundreds of millions of dollars when they stopped selling the Sassoon brand, which they had acquired in their merger with Richardson-Vicks, in 1985.  It appears the deal between Richardson-Vicks and Vidal Belinsky AKA Sassoon, was cut around or before 1977.

In 2003, Proctor & Gamble had the interesting experience of being sued by two different individuals who claimed the name, “Sassoon.”  The first was Vidal Belinsky AKA Sassoon.

Richardson-Vicks with Vidal Belinsky AKA Sassoon, created the original fraud.

In 1985 P&G purchased Richardson-Vicks, and the Sassoon brand, perpetuating the fraud. In 2003-4, when Vidal Sassoon sued P&G for re-positioning his product line upscale as against Pantene, which they had also purchased in 1985 as the other low-cost quality hair care brand. Sales fell from an annual $334M in 1998 to $68M in 2002 as 80% of lady customers weren't going to pay more for the same products. 

This running dispute of Identity-Theft has been ongoing for 50 years.  This included intellectual property rights theft of everything from advertising, techniques, products, to trademark theft.

P&G lawyers who, presumably, researched Vidal Belinsky before a settlement, knew they were being sued by the real Sassoon and responded by corrupting judges to suppress the real Sassoon's rights, instead of coming clean. 

The P&G cover-up for 14 years began where P&G deliberately lost $226M per year by ceasing to produce the product line in only North America at first, P&G in any punitive measure for the cover-up in this period would total ~$3.2Billion alone. This would be in addition to 50-years of income of ill-gotten gains worth billions more. You can find Vidal products on the PGStore online, and they have let this major asset with strong name recognition go fallow. A few of Vidal's people have meanwhile created a Sassoon brand chain of salons and all products except hair. Like a logic sorities built on the most fundamental principle of law that if a skyscraper of constructive activity was founded upon a foundation of destructive coveting, theft, and cover-up; then all gains and value should revert to the original harmed party in form of ownership be it stock or cash.

That harmed party is Sassoon Sassoon. By 1969, Sassoon Saleem Sassoon was in the process of opening his fourth salon in the Los Angeles area when he received this letter from Vidal’s attorneys. 

Sassoon Saleem Sassoon promptly responded with a copy of his birth certificate.

By 1969 Sassoon Saleem Sassoon, who had what should have been, an unimpeachable right to use his own name, had multiple lines of organic products, a clothing line, registered trademarks, and was moving forward with more ideas and a public relations campaign he had devised himself. 

Vidal by English Law had no right to use the name, “Sassoon,” and whose mother’s name was Rebecca Belinsky when he was born.  On February 8, 1928 Rebecca married a Jack Sasson.  Vidal had been born earlier, in January of 1928 and was, therefore, illegitimate in the eyes of the law.  English law requires all name changes to take place in a court of law.  None is noted for Vidal.

Vidal, the product of an irregular marriage, stole the name associated in the minds of those around him with fabulous wealth and a level of prestige rivaling the de Rothschilds.  And the man from whom he stole the name is, in fact, a cousin of these same, titled, Sassoons. 

The name, “Sassoon.”

The name, “Sassoon,” came into existence through the intentional choice of David Sassoon, the son of Sheikh Sasson, the last leader of the Jews of Baghdad before most left to avoid the persecutions which took place there in the 1700s. David was born Sasson, as was his father, Sheikh Sasson.

All the male descendants of the Sheikh simultaneously changed their name to the spelling still used today by this prominent, Davidic line.  This famous and respected name is “Sassoon.” 

The two eldest sons of David were knighted by the English Crown for their assistance in opening the Opium Trade into China.   This line of the Sassoon family is identified widely as the ‘Rothschilds of the East.’  The Sassoon family intermarried with the Rothschilds.

The two titled brothers were intimates of the English Royal Family during the time Vidal was making his way into the hair dressing industry in London and it appears he very informally changed his name.  Vidal was never licensed to cut hair in America before 1977 and had no standing to challenge Sassoon Saleem Sassoon under American law.    

Sassoon Saleem Sassoon traces his lineage from a younger son of David Sassoon and he is explicitly named for his great-grandfather, who also bore this honored family name.  He is the descendant of prosperous merchants who specialized in fine goods.  Many members of Sassoon Saleem Sassoon’s family are in trades related to those followed by their ancestors today. 

Outright fraud, the theft of a man’s name, theft of his home, his products and control of his intellectual property.  Reckoning the amount owed to Sassoon Saleem Sassoon came to 1$Trillion. 

Quite a large cudgel placed in the hands of Trian.  The letter to Trian was signed by Melinda Pillsbury-Foster and Brock d’Avignon, who were not representing Sassoon Saleem Sassoon.

Lincoln’s Risk-Registry is the means we have designed to provide market correction so investors will not have to worry about what they do not know.